Digital Marketing Fundamentals
SEO, paid ads, social, email and analytics — with the metrics maths recruiters actually test.
Checks practical marketing judgement and numeracy: funnels, positioning and personas, on-page and technical SEO, search and social ads, content and creator marketing (including Indian ASCI disclosure norms), email and GA4 analytics — with CAC, ROAS, CTR and conversion calculations.
What it measures
Strategy & Funnels
Funnel stages, personas, USP, CAC and ROAS.
SEO
On-page, links, intent, Core Web Vitals and crawling.
Paid Advertising
Quality Score, CPM/CPC, retargeting, negatives and testing.
Social & Content
Content strategy, engagement, influencers and UGC.
Analytics & Email
UTMs, conversion rate, GA4, email best practice and attribution.
Who it's for
- Students targeting marketing and growth roles
- Founders and freelancers marketing their own business
- Sales and communications professionals
How the test works
- 20 questions drawn at random from a larger bank, balanced across every skill area above.
- Answer options are shuffled for each candidate, and the timer keeps running once you start.
- Your answers save automatically. If your connection drops, reopen your link to continue.
- Score 70% or more to earn a verifiable ARISE certificate. You get 2 attempts.
Try a sample question
What does SEO stand for?